brand
Brand
Brand content refers to the idea of a brand being a content publisher. It is the content created by a brand to give more visibility in the media.
Therefore it is necessary to have a solid brand identity before thinking about branded content and branding strategy. Your corporate design is the fundamental that will determine how your brand is perceived. Logo, packaging, web design, social media graphics and advertising design, business cards build your brand image.
We think of advertising as a price to pay to consume the content, but branded content seeks to turn this idea around and create content that users really want to consume. This is the reason a strong brand identity is necessary to increase its reputation, comfort consumers and customer loyalty in a brand content strategy. Consistency is key to create a strong brand identity.
Make sure to always stick to a guideline (media ads, and website design must follow the same brand guide) otherwise that would confuse customers and make your brand feel less trustworthy and professional. To be perceived in a positive light, you must create designs that accurately picture your brand is. Now that you know how to build a brand identity, it’s time to start designing.